Rebranding Archives - Branding and Marketing

Evaluating a Logo with Your Graphic Designer

Are you working on your logo with your graphic designer? It doesn’t have to be a frustrating process. Many thoughts go into a logo treatment. Sometimes developing a logo may seem so simple, but once you start thinking about it,

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What’s the Difference Between Branding and Marketing?

In talking with a business owner the other day, the question came up: “What’s the difference between branding and marketing?” In my opinion the two concepts are intertwined and dependent on each other. Branding and marketing are very connected. It’s

Developing a Logo for Your Business

There is a lot to consider when developing a logo for your business. What is the purpose of a logo? Thinking it through before getting someone to start designing is one of the keys to developing a logo that works

Uber with a New Logo Redesign

Uber’s new logo redesign has left me more confused about their positioning. They updated their logo by creating two new ones: one for drivers and one for passengers. And plan to use it with different colors for different countries… 68

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