We are almost halfway through 2018. Are you on track with your marketing calendar? Marketing activities should have been set up to support your sales goals. What worked during the first half? What didn’t? If you haven’t done your measurement
Want a Quick Way to Learn the Demographics of a Zip Code?
For income, age, lifestyle and population density of any particular area, Zip Tapestry, a handy website tool, allows you to just type in a zip code and have quick demographic info at your finger tips. Could be great if you’re
Researching Household Income for Your Marketing Plan?
Having a tool that allows you to modify the settings can be really helpful. That’s why I like this interactive map that is driven from data from the US census. If you are including average household income in your marketing
Video - The Next Big, Big Marketing Tactic
Does your marketing program include video? If not, you may want to reconsider, especially if your target market is consumer focused. This from a Cisco white paper dated May 29, 2013: Globally, consumer Internet video traffic will be 69 percent
Are You Getting the Best Bang for Your Buck with Your Marketing Dollar?
What’s the best way to spend the marketing dollar to get more customers? Isn’t that the fundamental question in marketing? Supporting sales is what marketing is all about. “Follow the money” is a good strategy for figuring out where to