The basic tool in a Public Relations campaign is the press release. Getting the word out and building awareness, right!?! With all the methods and means of distribution and tracking available to marketing and branding professionals, time and effectiveness can
Going Viral with your Social Media Marketing
How many of us have been charged with making something “big… really big” and how to make the campaign catch on in a grass roots way? Most recently the huge success of the Ice Bucket Challenge has marketers everywhere trying
Will the Viral Marketing Effects from the Ice Bucket Challenge Detract From Other NonProfit Fund-Raising Efforts?
If you participate in Facebook, there is no escaping all the buckets of water dumping over people’s heads. Some have raised concerns about the wasting of water. But today I found really interesting thoughts on the Ice Bucket Challenge from
Images Sizes for Visual Branding in Social Media Marketing
Do you struggle with setting up your headers, profile photos and all the various images for social media? Here’s a handy social media size chart that offers a cheat sheet for the sizes for Facebook covers, YouTube videos, Pinterest boards,
Content Chemistry - Great Content for Marketing and Branding Professionals
Andy Crestodina, Strategic Dirctor of Orbit Media Studios,has created a terrific resource for branding and marketing professionals who are looking for a way to blend SEO, Email and Social tactics to attract visitors to a website and convert those visitors