Category Archives: Workshop

Trade Show Workshop Secrets

Marketing, Trade Show Marketing, Workshop

Trade show workshopI am presenting a Trade Show Workshop created to help Sales and Marketing Professionals exhibit at a trade show with the best sales results called “Trade Shows: Secrets for Sales and Marketing Professionals” on Saturday January 9, 2016 from 9:30 – 11:30 am at the lower level conference room at the Braewick Professional Buildings, 2108 Braewick Circle, Akron.

If you are responsible for your company’s trade show activities and are local to Northeast Ohio, you may want to learn more about this workshop.

Attending a trade show can bring positive results, new contacts, added customers and increased market share for a company. Exhibiting at a trade show can be intimidating, expensive and a bit overwhelming. This workshop will guide sales and marketing professionals to confidently achieve their best trade show results.

In this workshop, marketing and sales professionals will learn:

  • How to cost effectively create an inviting atmosphere for their exhibit
  • How to leverage the existing materials to multiply your marketing effectiveness
  • How to use 3 of the highest impact tools of the show that are available to everyone, but exhibitors rarely use them
  • How to smoothly introduce yourself, your company, and your new products to attract new customers

Trade Show Workshop

Attendees will find that they’ll be able to attract, influence, persuade, connect, and ultimately convert that prospect into a customer.

The trade show workshop includes a workbook with frequently asked exhibitor questions, a trade show attack plan and a checklist.

I feel so strongly about this, I’ve created some powerful tools to help trade show exhibitors. In my book, SIMPLE STEPS, BIG RESULTS, I devote a whole chapter to Trade Shows. And now I’ve pulled out part of that chapter and developed a workbook to pair it with this two-hour trade show workshop where I will share all the secrets of a successful show.

Whether your goal is to introduce a new product, connect with potential customers or simply reconnect with existing customers… this workshop will help you to confidently have your best trade show.

Space is limited. Click here to sign up before the end of the year to get a 15% early bird discount.