Over the past several weeks Martin Jelsema, at The Branding Blog, has offered a series of tips for naming a brand to use for a product, company or new category.
Since my company just completed a similar project for a client, I know the value of his suggestions. Here are his first seven naming tips:
Naming Tip 1: Reverse the order, alliteration & rhyming Example: Strategic Innovations becomes Innovations Strategic which is more memorable.
Naming Tip 2: Action verbs; possessive names Examples: Hooked on Phonics, Victoria’s Secrets
Naming Tip 3: Use reference books Everyone knows about the Thesaurus & Dictionary but Martin links to some unusual ones.
Naming Tip 4: Use parts of two words; alternative spellings Example: Webolution, Byerlympics, Champale
Naming Tip 5: Descriptive root word; colors; numbers Example: Red Bull, Yellow Book
Naming Tip 6: Initials; geographic places Example: N’Orlins Gumbo, El Paso Mexican foods or small towns like: Cold Creek, Green Leaf, Sweet Water
Naming Tip 7: Two-part proper names; visual devices Example: McNuggets, O’Cedar, MacFrugal
Check back at his blog often, because he keeps adding to the series! For instance, his last tip was just posted this past Friday.
Martin is a generous blogger and doesn’t hold back in sharing his knowledge. To me, his blog a prime example of mentoring, learning and the power of web 2.0. Thanks, Martin!
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