Improving Conversions and the Tracking of Customer’s Experiences

Most companies want to use digital marketing intelligence to improve conversion and identify opportunities like shopping cart abandonment or other behavior-based events to improve their potential customer’s digital experience.

Perhaps you are looking for more from your customer experience tracking software?

Glassbox, a leading enterprise Digital Customer Management solution provider, announced today that a patent for their technology to record web sessions was approved by the U.S. Patent and Trademark Office (USPTO).

Among other things, this technology may be used to help marketers optimize the customer journey to maximize experiences that convert. The platform allows users to “capture, index, search, retrieve, replay and drive real-time machine learning-driven insights from data related to digital customer journeys.”

The technology also enables Tealeaf customers to migrate to Glassbox Cloud without losing any visibility into their production environments. (Tealeaf is IBM’s digital solution to customer retention issues.)

While admittedly, I don’t pretend to understand how it works, this appears to be a new breakthrough tool in the marketer’s toolbox.