If your Facebook page and program is still one of the key tactics for communicating with your customers and potential customers, it may make sense to re evaluate it with the recent updates.
Depending on your target market, some of the key demographics are starting to abandon Facebook.
While Pew Research Center’s Social Media usage data from December 2012 shows that Facebook is still tops in terms of social media usage at 67%, just five months later there are signs of Facebook abandonment.
For example, when a video that makes fun of the unwanted Facebook Updates gets more than 2 million views in just 3 days, you know something is up.
This video provides an analogy of an apartment make-over to the Facebook update.
If your Facebook page and program is still one of the key tactics for communicating with your customers and potential customers, it may make sense to re evaluate it with the recent updates.
I know it captures some of the feelings I’ve had lately when unwanted ads or individuals have appeared, seemingly out of nowhere on my timeline.
And I thought I was the only one concerned and frustrated by the constant changes. Maybe Facebook will wise up in the future. Loved the video!
No, I don’t use Facebook only for marketing the business. Although Facebook is social media king, it can be myspace tomorrow. I have been targeting on Instagram, Twitter, Pinterest more than Facebook.
Facebook is more and less like a second way to promote business today.
Tony - you are so right, those that use Facebook exclusively for marketing their business could be facing a tough reality as the fad fades!
Kip - No you’re not alone… I think more and more people are feeling the frustration of Facebook’s evolution and constant changes.
Thanks for commenting!!
Chris
Great insights, as always, Chris. I’m also publishing a blog post this week on this topic, focusing specifically on B2B marketing via Facebook. I plan to link to your blog in my post and will send you my link once it’s up.
Wonderful Jean! I will look for it!
Hi, Chris: The post is up: Here’s the link-let me know what you think!
http://bit.ly/12c14Qw
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Thank You Very Much For Create That Nice & Cool Article.
Even though I wrote many posts in the past about marketing via Facebook and infact spent quite a substantial amount on sponsored stories etc, I must admit the ROI is terrible. Yes, you can get some success if the campaign is crafted properly but I think there are other SM arenas that would have a better ROI.
Great read though, Chris!