I’m learning a lot at the Conversion Conference. Have met some interesting people and I’ll have some short interviews and info posted here when I have a chance to digest it all. This morning I was a speaker at one of the break-out sessions and co-presented “Easy Ways to Use Video to Improve your Conversions”.
I just finished listening to John Ekman explain how many E-tailers are missing valuable lessons from Retailers. For example, where we put things — the order — makes a big difference.
The conference is in San Francisco and yes, I felt the 4.0 earthquake at 5:30 this morning!
Great conference. Hope, next time you can discuss here about the average conversion rate of many online stores.
It would be nice if we know, for example, the conversion rate of zappos.com or apple.com or a particular ebook store.