Market Your Brand with Events and Promote on Social Media

Branding, Marketing, PR, , ,

These are my live blogging notes of Crystal Olig @sparklegem on Twitter from the PodCamp Columbus #pco09 seminar on The Ohio State University campus. Read more from her at her blog, whY genY.

Using Social Media to Market Your Events

Event marketing keys:
Get a GREAT photographer. Capture the event.
Hold events to help to strengthen your career, personal brand and organization because it’s tangible.

Use Facebook to Strengthen your Events:

  • Invite friends
  • Post & tag Photos. It’s a great way to promote
  • Post video
  • Create discussions abou tproducts, speakers content
  • Set a date, ask for help, develop marketing plan as you go
  • Set up a fan page and an album with an event.
  • Discuss topics after the event, maintain brand engagement.

Flickr.com is a search engine for photos. Be mindful of how you tag. Post and tag on FaceBook and Flickr because it gives the feeling of your event and is a great way to promote the event next time.

Don’t just talk about the event. Talk about what the event is about. Create a video and post it on YouTube. How much fun, who was involved. A little about each person. Figure out how to break down every little part and post about it.

Write consistently and add content — but don’t do too much email (it’s annoying) but if you have something legit to say every day, okay, do it.

Stick with YouTube for distributing your video content. They are the leader and it’s easy to use.

Use Twitter to Promote & Market Before,
During & After the Event

  • Ask prospective attendees for input
  • get attendees connected for free
  • PR promote your event before and after
  • Instant message out information and materials
  • Obtain real time feedback from attendees
  • Twitter about the awards ceremony
  • Pre and post event polling and surveys
  • Find Twitter feeds of your local media and figure out how to provide value to them.
  • Research the journalists:Three to one… Value, value, value. Favor. Value, value, value. Favor.

Other Twitter tips:
Use your speaker’s @ Twitter handle when you promote the speakers at your event.
Twitter reduces check-in wait time significantly (according to people surveyed… but I’m not sure how… I need to follow up with Crystal on this.)

Make sure you’re the one to establish the hash tag (like #pco09) and promote it so the group can find each other.
Used Twitter to do a poll.
Set up a time and used Tweet chat to discuss.
Set up a Wiki and post content afterwards.

Thanks Crystal — Awesome job. She was an impromptu speaker today after someone else had to cancel. WOW. Thank you!