Often when I talk about making a difference with your marketing, it’s focused on the BIG PICTURE. Going after the right target market. Finding a strong compelling message that repeatable and memorable. Using cost effective media that helps to influences your target market. Or measuring your marketing efforts for the maximum sales impact.
Marketing and branding can be a thousand little things, all in support of the big picture. It can be the way you answer the phone, return calls promptly or smile when you shake someone’s hand. Or not. Failing to take care of the little things can impact the big things.
Often it is the little things that people remember. Kindness. Sincerity. Optimism. Actually, maybe those are the big things. Bigger than marketing.
Last spring I got to participate in a program that involved interns. We all know that internships can make all the difference in launching a career and I’m heartened when I see a good program in action.
I’m reminded of this again when I watched the recent recap of an internship experience of several Spring Interns that I had the opportunity to meet as part of a business professional series that I participated in for Grow Your Business Cleveland. Watching this video gave me the same optimistic feeling I had the day we worked on and filmed my portion of the video. Being around interns who are the beginning of their career is refreshing.
The interns made me feel relaxed and confident. They had great ideas for elaborating about different areas of my segment and I enjoyed working with them to create my tips. The video also reminded me that video plays in important role in telling your business story. It seems to bring the story to life much more than just a photo or the written word.
Video is just one of the thousand little things that contribute to the overall marketing program. But working with people who are kind, sincere and optimistic takes it over the top. Thanks for this experience!
