Are you trying to build a strong potential client or prospect list? One way to do it is with a landing page that persuades your target audience to provide contact information. To do that, you have to keep it focused and offer something of value for free.
You can see an example at www.getdonors.com, a landing page targeting fund-raising professionals.
This landing page has a simple headline the focuses on the offer, a subhead that focuses on the benefits and a video that introduces the teacher and ends with a call to action:
Get Donors Intro from CauseVox on Vimeo used on www.getdonors.com.
The reward for providing your contact info is information for improving your fundraising efforts with 6 video lessons. The landing page uses screen shots from the six short videos to illustrate the reward.
Notice use of color to help direct the call to action?
- The red burst with the word FREE.
- The bright blue button that says “Get the free lessons” under the form and under the photos of the lessons.
- The yellow highlight under the 6 lessons headlines?
- Light blue arrows “meet your teacher” and “click me”
- Bright yellow type at the end of the video with the call to action “sign up…”
The page is very clean and uncluttered. What else do you think would improve this landing page? Leave a comment below.
Thanks Kami for the link.
Great post Chris. Targeted landing pages are a practical way to induce a call to action. The example landing page is a great start! I would recommend only hosting the video contact form on the homepage, and then using child pages to host the additional content. Targeted landing pages should be concise and informative - and reveal the call to action.
My company, Modern Mail, creates personalized URLs (PURLs) and generic URL microsites to support integrated marketing campaigns. Much like targeted landing pages, PURLs and GURLs need to be uncluttered and appropriately branded, and they must offer some type of call to action.
Hey Chris,
Thanks for featuring our landing page. We use this a lot for prospecting.
In addition to what you said, one of the biggest things is to do A/B testing. This is just one of the first versions of the landing page and we’ll be trying different layouts and calls to action to drive higher conversions.
Rob:
Thanks for visiting and leaving a comment. Yes, A/B testing is a great way to measure response and figure out what really works to convert prospects into customers.
Chris
I never really thought about the importance of having a personal landing page as all my efforts has been focused on building links for my site but I can resonate with your point about being able to control your brand and what people see about you online.