Measuring Social Media’s Impact on the Bottom Line

Do you struggle to determine the impact of Social Media?

You’re not alone! Many business professionals feel that they need a social media presence, but really are not sure how to figure out what to budget toward it, or measure results from it.

Recently, I got an email with an interesting infographic, How to Measure Social Media ROI: A 4-Step Plan for Marketers, from MDG Advertising. I though the readers of Branding and Marketing would find it interesting and useful for measuring social media return on investment using a four‑step process:

1. Define measurable goals
2. Assign a value to each action
3. Calculate the cost of your efforts
4. Determine the ROI

Check out the infographic below for more detail:

Infographic by MDG Advertising