Have you been keeping up with your 2015 marketing program?

Perhaps your plan called for posting weekly in social media for your company and sending out a press release quarterly.

Are you on track with the plan… or did it get derailed?

I’ve seen companies put together a very aggressive marketing program at the beginning of the year with many trade shows, print ads, keynote speaking engagements, and other expensive or time intensive tactics.

Much like many January New Year’s resolutions, those over-achieving plans can get derailed when reality of the day-to-day, month-to-month workloads take hold.

And just like those resolutions, you shouldn’t just throw in the towel because things haven’t worked out the way you wanted them to. Now is the time to take stock of your 2015 marketing plans, get done what you can for 2015 and update your plan for 2016.

Ask yourself these questions:

• What worked? What didn’t get done but would have worked?
• Do you need to have your 2016 marketing budget set? Now is the time to get quotes and estimates for next year.
• Does your 2015 marketing budget disappear if you don’t use it? Don’t waste the opportunity to get your business off to a strong start in the New Year.

Take time today to review the 2015 plan. Look for the activities that will set you up for a strong 2016.

Preparation now will provide rewards down the road.