Branding and marketing information for business professionals
When it comes to social media marketing, do you go for quality contacts or quantity contacts? And, what difference does that make to you?
I’m curious, which is your marketing strategy?
Please leave your answer in the comments along with the difference it makes.
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April 2010 I showed the Cleveland Business Advisors organization how to help their clients attract new customers with LinkedIn. Contact me to have me speak to your organization about marketing topics.
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Both? Many times, in the early stages, Quantity might be more important (build page depth and get better at…) Quality should always be high priority - but don’t get “cooked in the squat” of perfectionism, hmm?
A great question always to be wrestled and revisited.
Definitely quality - quantity can take care of itself and will come naturally if you focus on quality. There are so many voices out there trying to get attention that even in the social media space you need to remember the basics - WII-FM (for you and your constituents) and Content is King.
I think quality is the key, but as Laura just commented, good content will get you everywhere.
Re: Contacts
Linked In:
My social media strategy includes “connecting with” all the business professionals that I meet at networking events through Linked In to stay connected and remember their face and detail about what they do, so that I can be a better resource for them. In that case, I go with quantity because (being in sales), I try not to forget people that I meet.
On Facebook, I go with quality. I guess because it’s such a more intimate forum in my opinion. So many people use their personal accounts for professional connections and it just hasn’t “moved over” to being seen as a professional forum yet in most cases. Most of the people on my facebook, I have met more than once. And I DO have a personal facebook and a professional facebook.
Re: Content
We focus more on quality that quantity in all forums in an effort not to turn people off from our message. We post about once a week with an article of interest that has value in informing and educating our contacts and clients.
Of course, I comment on others’ social media “push” more regularly to keep connected to my contacts and involved in what is important to them.
That’s my two cents!