Take one problem. Add some ideas. Talk to a few people who know how to get things done. Take a risk.
It’s the beginning of a recipe for a great concept for new products and services.
I recently was one of the judges for a business concept competition at Kent State University where nine teams of students presented their concepts in an effort to win a cash award to use toward their new concept.
It was difficult to make a decision because of some really great concepts. But one thread wove throughout all the concepts. When you product or service solves a big problem, you’ve got a winner.
What is a big problem that your customers are dealing with that you can solve?
