Nothing like being a little slow in the Twitterverse.
I’m not surprised how critical Twitter users are of Red Lobster’s untimely response to Beyonce‘s call out in her recent lyrics.
BuzzFeed even calls it “Pretty Awful.”
Using Twitter for marketing… it’s all about speed.
In my opinion, hey, it took a little time, but still got 15K likes and 14K retweets!
Just goes to show, to gain admiration of the twitterverse, you have to be clever and fast!! You not only need to listen to each song IMMEDIATELY, but you need to have an approved tweet suitable for retweets ready to go!!
It’s all about the speed. Too bad if anyone wants to review something before it goes out, right?
So what’s the answer? Have the one who would be doing the reviewing come up with the tweet and send it out? I don’t think that’s the right answer either.
Missed opportunity vs Message Review
Probably because of so many mangled messages that can never really come down… known as “unringing the bell”, I would side on the message review instead of trying to immediately hit a home run with an extremely timely tweet.
You probably already guessed my choice. Since I was the blogger who got a good night’s sleep after the Super Bowl before posting my favorite commercial.
