Does your marketing program include video? If not, you may want to reconsider, especially if your target market is consumer focused.
This from a Cisco white paper dated May 29, 2013:
Globally, consumer Internet video traffic will be 69 percent of all consumer Internet traffic in 2017, up from 57 percent in 2012. This percentage does not include video exchanged through peer-to-peer (P2P) file sharing. The sum of all forms of video (TV, video on demand [VoD], Internet, and P2P) will be in the range of 80 to 90 percent of global consumer traffic by 2017.
Based on the way this was written by Cisco, I’ve seen a wide range of numbers touted — but all of them pointing to a lot of video watching and the huge implications for marketing professionals:
Yesterday Social Media Roadmap publisher, Deborah Chaddock Brown, shared this with me: Video and social media without a doubt will continue to grow and as Cisco predicts “65% of all internet traffic in 2015 will be video.” - Social Media Trends for 2014, October 7, 2013.
My response? “I better get filming. And editing!” You can even see from these broadbandsearch.net social media statistics that the majority of the social media content is now video, you may also find some of the other stats interesting!
This morning Brian Hoffman from Killer Infographics shared Your Video Marketing Handbook infograph with me. Note the bottom third of the infograph (before the sources) offers 5 points on how to effectively market and use your video to get the results you desire (my paraphrasing):
- Include a hook
- Appeal to emotions
- Use social networks (try to get a celebrity endorsement)
- Crank out quality on a regular basis
- Use a call to action to get them to the next step
One challenge with marketing with video, similar to many of the other internet platforms, when the video information stays out there on YouTube or Vimeo, things change so rapidly, information quickly becomes out-of-date. Here’s a video I compiled from marketing info that isn’t that old, but many of the stats and images feel “ancient.”
So how will you be using video in the next few months in your marketing? Leave a comment below.
Those are some incredible stats. We’re in the process of creating a video series about our service offerings for clients. After reading this, I might consider doing some video blogging though.
Good videos take time & money, I imagine that the production value of the content will yield exponentially better results….I hope so anyway.
Gabe -
Good for you with the video series. You’re right, there’s time and money involved in developing good content. Like everything with marketing, there is an ROI. It is difficult to separate exactly where the video contributed to the bottom line.
Good quality video certainly helps a lot with credibility,
Thanks for commenting.
Chris
From the moment we have intensified our online marketing approach to reach out to more clients as much as possible, I was kind of hesitant to include video marketing on our approach. But after reading this blog, I think we should revisit our entire plan and include video marketing in it. Is it that hard?