Last night I heard Anita Campbell speak at the Hudson Library to a packed house of entrepreneurs, small business owners and those who are considering taking the first steps in starting a business. Many of them probably understanding the importance of a good blank invoice template.
You can read the full summary of her presentation “2010 Small Business Trends & Opportunities” at her online publication, Small Business Trends which offers a wealth of helpful information.
Those who are going into business as a fresh startup may require the services of a small business lawyer nyc from time to time to settle copyright disputes, negotiate with investment bankers and the like as well as other legal necessities.
The 10 trends and opportunities for small businesses:
- Cloud Computing
- DIY Marketing
- Personal Branding
- Blending of Phones/Computers
- Local Presence on the Internet
- Growth of Gov’t Contracting
- More Competition to get Found OnLine
- Crowdsourcing Customers w/technology
- More Sole Proprietorships (due to high unemployment)
She made the point very strongly that as a small business, you’ve got to be somewhat savvy of online marketing techniques. If you hire a marketing person in your company, or you outsource your marketing to a firm (Note: here’s a link to my marketing company), make sure they are a Techno-Savvy Marketer.
Recommended reading: The Social Media Bible, New Community Rules,
Two sites that I’m going to check out:
BizSugar, where readers vote on content that helps small business owners. The content is pulled in from a wide variety of authors and published by Anita Campbell.
ReTargeter an advertising app that helps keep loyal readers returning to your online publication.