You can read the full summary of her presentation “2010 Small Business Trends & Opportunities” at her online publication, Small Business Trends which offers a wealth of helpful information.
The 10 trends and opportunities for small businesses:
- Cloud Computing
- DIY Marketing
- Personal Branding
- Blending of Phones/Computers
- Local Presence on the Internet
- Growth of Gov’t Contracting
- More Competition to get Found OnLine
- Crowdsourcing Customers w/technology
- More Sole Proprietorships (due to high unemployment)
She made the point very strongly that as a small business, you’ve got to be somewhat savvy of online marketing techniques. If you hire a marketing person in your company, or you outsource your marketing to a firm (Note: here’s a link to my marketing company), make sure they are a Techno-Savvy Marketer.
Recommended reading: The Social Media Bible, New Community Rules,
Two sites that I’m going to check out:
BizSugar, where readers vote on content that helps small business owners. The content is pulled in from a wide variety of authors and published by Anita Campbell.
ReTargeter an advertising app that helps keep loyal readers returning to your online publication.