Trade shows are a golden opportunity to make an impression on your target market. With experience and preparation, you can make a GREAT impression.
An added bonus in this ebook, you can download and print this PDF that includes a handy checklist for Marketing your Business at a Trade Show to help make your experience cost effective and relatively stress free.
After 14 years of Toy Fair trade shows and helping clients at the 7 or 8 years of the American Pet Products Manufacturers Association trade show, the hardware show, the RVIA show, and other shows, I have had my share of “war stories,” My best advice: prepare and plan. It’s the best way to save money and have a good show that drives business.
Do you have trade show advice to share?