Trade Show Help: The Marketing Checklist You’ll Need Before You Go

by Chris Brown on Friday, December 14, 2007

When you exhibit your company’s products and services at the annual trade show for your industry, you don’t want to forget anything! Trade shows are filled with details.

Trade shows are a golden opportunity to make an impression on your target market. With experience and preparation, you can make a GREAT impression.

An added bonus in this ebook, you can download and print this PDF that includes a handy checklist for Marketing your Business at a Trade Show to help make your experience cost effective and relatively stress free.

After 14 years of Toy Fair trade shows and helping clients at the 7 or 8 years of the American Pet Products Manufacturers Association trade show, the hardware show, the RVIA show, and other shows, I have had my share of “war stories,” My best advice: prepare and plan. It’s the best way to save money and have a good show that drives business.

Do you have trade show advice to share?

{ 7 comments… read them below or add one }

john gallagher January 17, 2009 at 1:13 pm

very thorough checklist.
You should also remind exhibitors to offer some logoed item that relates to their business that is a useful product.

Michael Thimmesch January 29, 2010 at 2:17 am

Hello Chris,

I like your checklist of things to bring to the show. There are so many small, but ultimately important details, that a checklist really helps.

Similarly, I made a short checklist on my blog of the main activities you need to complete t0 succeed at trade shows:
http://www.skylinetradeshowtips.com/the-ultimate-concise-trade-show-checklist/

Thanks for your list!

Michael Thimmesch
Skyline Trade Show Tips

Table Top Displays June 22, 2010 at 5:26 am

Thank you for sharing your link with us.

Lauren August 8, 2011 at 2:40 pm

Hi Chris,

I realize this post is several years old, but I was wondering if you had any helpful advice for greeters. I am trying to expand my company’s radius and I’ve taken it upon myself to create a new brochure, business cards, magnets, and other take-away items and have packaged them up to hand out to potential customers during cold-calls. Some are very responsive and some aren’t. Is there a way I can increase my effectiveness?

Thanks!

Jay December 13, 2011 at 4:59 pm

Here’s an article that gives some good advice to novice trade show exhibitors

http://www.megaprint.com/tradeshowprimer.php

Gary Parsons January 27, 2013 at 9:23 am

On the topic of effect exhibiting and branding, in my 20+ years of experience in the tradeshow exhibit industry I have found that one of the most common exhibit branding mistakes made is that the company exhibiting assumes that the attendee knows who they are what they do.

I have seen thousands of exhibits that simply do not shout “We are ABC Widgets and we manufacture widgets”. The message is often lost in profound, overused marketing terms such as “your one stop source” or “worldwide sales and support” … Source of WHAT? Support for WHAT?

At Archex Display we focus on the message as much as the structural design and show logistics. Our clients appreciate our thoroughness and 35+ years of experience.

Love the blog.

Gary E. Parsons
Sales & Marketing Manager
Archex Display
gary@archex.ca

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