Branding & Marketing

Posted by Chris Brown on December 14th, 2007 in Marketing - General

When you exhibit your company’s products and services at the annual trade show for your industry, you don’t want to forget anything! Trade shows are filled with details.

Trade shows are a golden opportunity to make an impression on your target market. With experience and preparation, you can make a GREAT impression.

Download and print this PDF for a handy checklist for Marketing your Business at a Trade Show to help make your experience cost effective and relatively stress free.

After 14 years of Toy Fair trade shows and helping clients at the 7 or 8 years of the American Pet Products Manufacturers Association trade show, the hardware show, the RVIA show, and other shows, I have had my share of “war stories,” My best advice: prepare and plan. It’s the best way to save money and have a good show that drives business.

Do you have trade show advice to share?