Market Research is Necessary to Measure what a Community Needs

Community Health Needs Assessment (CHNA) infographic. Used by permission.Before you launch a new product or service, have you conducted the research necessary to make sure that what your plan addresses is actually needed? 

In some industries, it is required that an organization does a needs assessment for the community.

For example, as part of the Affordable Care Act, all non-profit hospitals are required by the IRS to conduct a comprehensive Community Health Needs Assessment every three years or be subject to a large excise tax.

This infographic from CMOR offers basic information about the Community Health Needs Assessments process and requirements.  CMOR is a market research company that specializes in Community Health Needs Assessments (CHNA) for hospitals nationwide.

Before launching a new program, service or product, you’re smart if you do a needs assessment. Being sure of the need in the community is a surefire recipe for success… and in the case of nonprofit hospitals, it’s an every-three-year requirement.