Online Marketing Guide Helps with Branding

online marketing tips in 2014 CMO Social LandscapeTrying to build your brand? Should you focus on Twitter or Facebook? The use of advertising plays similar roles in any industry. Whether you find yourself in the food business or the law industry, where it’s best to get an understanding of the law firm marketing debate, advertising and marketing does play a large part in any business’ success. For example, many businesses flock to SEO specialists in order to market their brand efficiently. Using SEO professional companies like results in an increase in website traffic due to an increase in visibility of the website.

A quick glance at this chart (green means go) you’ll know what to do. The guide indicates which social media program is best to use to help you to meet your online marketing goals and objectives.

I know what happens to me. I get more comfortable with one format or one of the media outlets makes a big change. Then it’s harder to get comfortable again posting and using the media. CMO has made it easier for me to push myself to learn. It’ll help me use some of the less popular social media outlets, because I know it will better help me meet my goals. If you still feel after this article that you aren’t brave enough to give it a go. Consider consulting someone similar to Ram Digital Marketing Agency.

Online Marketing Tips You Can Use

If your goals for your online marketing are any of these four… improving search engine results, building brand awareness, increasing customer communication or generating traffic, you’ll like the new CMO’s 2014 Guide to the Social Landscape.

Customer communication? Consider Instagram for communication, but it doesn’t look like Google+ will help you very much. I’m sure it matters how many followers you have for each of your various social media accounts, but the using the right medium to communicate the message that best supports your overall goal will help you align your tactics with your goals.

I was surprised that YouTube only had one green category. Here I thought that Video was it!! Maybe it’s great for customer communication. But I guess not as much for seo, brand awareness or traffic generation. It used to be that a video with a keyword phrase and link to your website would really help with brand awareness .

What about you? How do you use social media to improve your online marketing? Do you consider your goals when you’re taking time to do your social media marketing? What is your “go to” format? Some businesses try to build their awareness through word of mouth or even through apparel. If you would like some ideas on how to build brand awareness you might be interested in visiting a company similar to Design Brand Print and browse tshirts here.

Thanks Denise Wakeman for the tip. (She posted it on Google+ which is my least favorite media, but probably the one with the most upside for me at the moment.)

Author: Chris Brown

Business owner operating a marketing consulting firm. Online Publisher. Keynote Speaker.