Hammacher Schlemmer is using some new technology to bring attention to their brand. They’ve added “augmented reality” or AR to their most recent catalog.

They are a company that is known for being first. Their first catalog was printed back in 1848. They’re also know for having the longest running catalog.

The purpose is to get the products to leap off the page in 3D. You can read more about it here or watch the video:

If you get one of the catalogs, let me know what you think of it!

Using New Technology to Market Your Brand