Category Archives: Marketing

Social Media Marketing isn’t Rocket Science. However…

Multi-tasking often means mistakes!

Many companies do their own social media marketing and don’t outsource to a marketing firm. There’s nothing wrong with that. In fact, doing your own marketing in house is much more authentic.

But if you’re adding social media marketing ON TOP of your other tasks, it’s like driving and texting. A dangerous combination.

Case in point, the La La Land / Moonlight Best Picture Award situation at the Oscars the other night.  Now it looks like tweeting distracted the person who was supposed to be handing the envelopes to the emcees.

How could this have been avoided?  Bring someone else to do the live tweeting when you have an important job to do.

When the TV Watches You…

I know that we marketers love information. The more information about our audience, the better. But the idea of having the TV watch me… down to are my eyes closed? Mouth open?

Well, it’s a little creepy. More than 7500 people in Boston, Dallas-Ft Worth & Chicago have said “Okay, TVision can watch us.”  And thousands have said okay to RealityMine as well.

It’s more than what I would feel comfortable with. I don’t even like Alexa in my house listening.

That said, I had to check out the most attentive shows for January 2017.

Why Content Marketing is So Important to Your 2017 Online Visibility

  • Everyone knows that content marketing is important. It seems everywhere I look there is lots of discussion about it. Content marketing provides a number of things to your company’s visibility on the internet. It helps
  • to establish credibility
  • to get noticed
  • to help attract the search engine results
  • to present your marketing message in a way that is helpful to your potential clients and customers.

Not sure what is content marketing? Let’s break it down simply first:

Content – articles, stories, tweets, headlines, information, photos, videos – all focused on a specific topic of interest to a company’s intended target audience. (My favorite for B-B marketing are case studies and white papers talking about positive solutions to problems. My least favorite – when people forget and post something political.)

Marketing – the effort to attract the target audience… as well as inform, influence and persuade the audience to feel, think and do. (Take action- call, email or click.)

Everyone has an opinion it seems, but here are some links to thought leaders in the content marketing space:

Joe Pulizzi, a key leader of the content marketing movement and founder of  the Content Marketing institute has an awesome blog all about Content Marketing.

Mack Collier, content marketing innovator and Social Media consultant offers solid advice for marketers and companies working on their messaging strategy. (Thanks Mack for your recent email reminding me again not to post anything political in my social media feed because I’ll make 75% of the audience mad at me. It is a good reminder!!)

JHB from the UK offers this cool infographic cocktail recipe for Content Marketing:
Other thoughts on the subject:
Tips for a Rock solid Content Marketing Strategy
Content Marketing Trends for 2017
Why 2017 is the year of Content Marketing?

Stay tuned – I’m working on the next article about the content marketing editorial calendar. Got a tip or tool? Send it to me and maybe I’ll feature it in the article!

Goodbye 2016 – Welcome 2017

Happy New Year to all.

Today is my first day back into the office since the holidays and I’m getting organized.  I’ve been reviewing my marketing action plans – not so much for my clients – but instead for my own business.

It’s easy to forget about marketing my consulting business when I’m focused on doing the marketing and branding work for the clients.

Each quarter has 3 months, so I’m planning to do one of each of these in each of the quarters:

  • Press release
  • Speaking engagement
  • Workshop

On Friday, I am speaking in Akron about my experiences in writing and publishing my book: Simple Steps, Big Results. I really have not done a lot to promote the book since it was first published because about that same time there were a lot of changes in my business. Perhaps that will change in 2017!

Even after 19 years of business, I still find it the most difficult to promote my company, my services and myself.

I find it much easier to focus on a client;s business!

At the end of 2016, I made it a habit to attend one networking event each week and talk with someone I don’t know.  While I’m not an introvert, I find it much harder to talk with people I don’t really know. There is such a familiarity in sitting near someone you know and having a conversation with them.  Getting out of my comfort zone is a key to growth.

I want to continue that into the new year.

As we usher in 2017, here are a couple of links that I have found interesting and helpful.  I imagine my branding and marketing friends will also enjoy these:

How to make sure that your business shows up on the GPS maps: From INC magazine, written by Anita Campbell from Small Business Trends.  Colors in Marketing: Also from Small Business Trends.

What are you reading that has helped with your marketing? What are you working on in 2017? Are you working on a new action plan for your branding and marketing?

Let me know by leaving a comment below.