Blue is the Marketing Color of the Year for 2013

by Chris Brown on Tuesday, December 18, 2012

The Color Marketing GroupDuring the Color Marketing Group’s conference this past fall, blue was announced as the color for 2013. The colors are proprietary to the group, so the photo that you see above is one that is okay to use, because it features the blue shade that was actually the color for 2009.

You see, the RIGHT color is big business.

Click here to see the 2013 color on their color marketing blog.

For 2013, the blue color is described, not as election blue, but more like ocean blue. Blue with a bit of green. As in the environment. As in RE-Blue. (REcycle, REduce, REuse)

During the conference over 200 color experts gathered in Miami to discuss new up and coming colors and the conference also marked the 50 year milestone for the color group. To find out more about colors as a marketing tool, visit their website at www.colormarketing.org.

If you really want to know the actual shade of the blue for 2013, you can buy their study… or join the organization. Their motto “Color sells…and the right color sells more.”

Editor’s note: To me, the 2009 blue in the photo above and the 2013 blue in the color marketing group’s blog is very close in hue. Perhaps it’s my browser, but more likely it is my eyes, which don’t see all the distinct shades that many people can. That’s why I hire a graphic designer and a creative director to help me with the subtle differences in color.

{ 4 comments… read them below or add one }

Kip Marlow December 18, 2012 at 7:50 pm

Perfect timing. I am consulting with a company that is looking for the correct color scheme for their new website and literature. Thanks Chris

Alen December 30, 2012 at 10:13 am

Ocean Blue colour is good choose because …Internet is also ocean and its colour almost blue…..Interesting article.

Dwayne Golden Jr. January 16, 2013 at 1:54 pm

Interesting article which re-affirmed what I already thought to be true will be thinking to make my next product launch based on this info. Very interesting.

Chris Brown January 23, 2013 at 6:34 am

Hmmm. Looks like the Pantone doesn’t agree with the Color Marketing Group… they think Emerald is the color of 2013:

http://www.pantone.com/Resources/MonthlyIssues/20130122-7373/en-na/index.html?utm_medium=email&utm_source=eb20130122

It will be interesting to see who “wins”.

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