Search engine optimization (SEO)and search engine marketing (SEM) are terms that are so prevelant in marketing, they’ve almost become a field all on their own.

Regardless of how clever you are to get into the top 10 of Google results with your key words and key word phrases, you’ve got to deliver something to the human who is viewing your website.

Ask yourself these 5 questions:

  1. Do you persuade?
  2. Do you inform?
  3. Is your site full of benefits or just features?
  4. Do you insist that the viewer sits through 15 seconds of flash as your website opens up?
  5. Can your reader find what they want quickly – a phone number, an email and other important contact information?

It doesn’t make sense to spend thousands of dollars each month on SEO or SEM if you don’t work on conversion!

Marketing Beyond the SEO and Click Thru