It seems everywhere I look “Going Green” is more than a popular trend, it’s taken on a life of its own.
When selecting a marketing position in your marketing plan for a product or company, I’ve always found that looking at popular trends helps to go with the tide. You’ve heard the saying, “a rising tide raises all boats.”
I do caution if you’re going to position your business, product or service as a “green” one, you better be careful to look at all elements of your distribution channel as well as just the obvious benefits of your product.
Â Here is an interesting 20 minute video that is sure to become a discussion starter. It’s a sustainability green soapbox that makes sense in so many ways: http://www.storyofstuff.com/Â It sure makes me think twice about so many products that I use or used to use regularly.
I’ve always considered packaging to be a very important part of marketing, both consumer and business-to-business — although consumer packaging usually carries the product and business to business marketing usually contains the sales materials (pocket folder, sell sheets, business cards, article reprints, sales presentation and so on.)
I have a question for you, as consumers, how much stuff do we need? How many of each of these do you have in your household?
As a business professional, how much trash do you generate? How do you dispose of:
- old computers
- outdated sales materials
- worn office furniture
- machinery that’s obsolete