Are you an author who has spent hours and hours writing a book? Then editing it? And finding a publisher? Maybe you thought the work was done when you finally got it printed, but now you know, the work of promoting and selling your book has just begun.
Here are 7 ways to grab people’s attention, spread [...]
Today’s post is for the small business owner who manages under 5 employees:
If you run a small business and are trying to juggle many tasks, trying to write an entire marketing plan in one sitting can be daunting. Unless you’re just updating an existing plan, it just doesn’t make sense.
And implementing a marketing program doesn’t [...]
How can you go about getting the best marketing consultant for your business?
Many organizations and companies look for experts when they need to create and execute a strategic marketing plan. So, how do you find a marketing consultant — and secondly, how do you select the best marketing consultant for your situation?
When looking for a consultant, some [...]
Do you regularly re-evaluate your marketing program? When was the last time? July is the month to take a look at your plan. Here are key questions that manufacturing firms should ask about their marketing:
What is our Strategic Market Focus?
How do customers view our company?
How do we evaluate our customer service and interaction?
What is the interaction between marketing [...]
Green Sea Turtles
Originally uploaded by davidagalvan
The word “sustainability” has become a strong new buzzword the last year or so. I’m seeing it in the green movement, business models and even in executing a marketing plan.
After creating a marketing plan — (you know a little strategy about who you want to attract, what you want [...]
Balancing short term and long term marketing objectives can be a struggle for a small business. Here’s an idea for stretching your marketing dollar.
When cash flow gets tight, many small businesses look for ways to “find more money” in their current expenses. Smart business owners know that by cutting the marketing budget in the short term, they will [...]
When I get into the office each day, I have a routine:
Download email off the server
Check phone messages
Double check appointments for the day & the next day
Look at my to-do list from the night before
Say “hi” to everyone & if the weather’s not so good - hang up my coat.
Get a cup of coffee.
By the [...]
To build awareness with an audience, pick an enty point.
Select a topic and tell a short memorable story.
If you try to tell them everything important in one initial meeting, you’ll often overwhelm or confuse them.
For example, when you first meet someone, you don’t try to give them your life story. Don’t [...]
After a very snowy weekend, along with the “spring forward” time change, and now a nice thaw, I am ready for spring! Time to refresh.
Spring buds will peaking through gardens all over in just a few weeks. Gardeners everywhere will be taking stock of what made it through the winter. Just like gardens get spindly and overgrown, needing maintenance in the spring, marketing [...]
A new baby. A wedding. A new house. A college graduation.
The new budget/line of credit. A new CEO. A technology breakthrough. A relocation.
In both the consumer market and the B-B market, change equals opportunity. Many purchases, happen in anticipation of the change and many more happen just after the change.
Although change can be uncomfortable for [...]
Are you writing and marketing your book?
Those who haven’t written a book often think that the writing is the hard part. Those who have written a book know that the work just begins when the book is finally published.
Authors: take heed of the launch strategy of Tammy Lenski. Tammy really understands the power of connectedness and community in [...]
The weather – tornados and avalanches across the country – has dominated the news this morning. We’ve had so much rain here in NE Ohio, many people are dealing with floods.
Being prepared and knowing what to do makes a huge difference to the getting through it and the resulting outcome.
There’s a real analogy here with business.
Everyone [...]
bag at Flickr
by thingermejig
It seems everywhere I look “Going Green” is more than a popular trend, it’s taken on a life of its own.
When selecting a marketing position in your marketing plan for a product or company, I’ve always found that looking at popular trends helps to go with the tide. You’ve heard the [...]
Two questions that may change the focus of your 2008 marketing action plan:
Does your company invest in print advertising to get leads?
Is your Website outdated that makes it impossible to get strong search engine optimization or landing pages for adwords?
Many top executives have less of a problem approving $10,000 in print advertising because they think [...]
Luck. Wow, you are so lucky! I wish I had your luck.
How many times do you hear someone say something like that during the day?
It reminds me of a quote I used to have sitting near my desk. Luck is where Preparation meets Opportunity.
I’m not sure if Vince Lombardi or Denzel Washington said that quote… [...]
