Rebranding efforts help companies communicate their message better. Here’s an example of a new version of old product that has been refreshed and rebranded its offering for 2008:

1) Valassis, one of the major FSI couponing companies, markets its mailbox coupons under the shopwise brand. After the first of the year, they will rebrand their product and bring it to an on line portal site: RedPlum.com. According to ClickZ on a post at the Search Engine Strategies blog:

The site will contain product information, coupons and ads for local and nationwide businesses, many of which will be updated by widgets built into the site. Unlike other widgets, the RedPlum versions will have a limited ability to be grabbed and replicated on a consumers Web page or social network page.

Sounds like they’ll be looking for some nice strong blogs to carry coupons too.

Rebranding to help Marketing the Message