In case you were not already aware, Google Analytics is a free web analytics tool offered by Google to help you analyze your website traffic. Accordingly, the implications of Google Analytics are huge. This is because, for most companies, your website is a hub for any of your digital traffic. Correspondingly, if you are running any marketing activities such as search ads or social media ads, your users are most likely going to visit your website somewhere along their user journey.
Would you like to learn more about how to make the most of Google Analytics? If so, completing a Google analytics individual qualification exam can prove to be advantageous. Ultimately, analytics is the foundation of SEO, social media marketing, search engine marketing, and more. Therefore broadening your understanding of analytics through completing a Google certification can be incredibly beneficial.
Since you are interested in marketing (I am assuming you are, since you are reading this article), you probably are aware of the EU GDPR privacy rules that go into effect on May 25, 2018. If you are not aware then you can check out more about this gdpr double opt in here if you wanted.
If you use Google Analytics, you’ll want to read this article published by Orbit Media:
What data is affected by the data retention controls in Google Analytics?
If you do not update your data control settings before May 25th to “Do not automatically expire”, you will lose all non-aggregate data prior to March of 2016.
Any US consumer marketers who keep data on their clients/customers also need to heed the privacy rules or face a potential fine. I’m sure that there are plenty of brand managers scrambling right now to learn and analyze the information they have on their clients. For more information on how the GDPR privacy rules in Europe applies to US companies, read this article posted by CNBC.
If you run your website using WordPress, you may be wondering about if your website will be GDPR compliant. Here’s info that I found on this topic from WPBeginner.com that provides info on a post called the Ultimate Guide to WordPress and GDPR
The good part is that if you’re using WordPress plugins like WPForms, Gravity Forms, Ninja Forms, Contact Form 7, etc, then you don’t need a Data Processing Agreement because these plugins DO NOT store your form entries on their site. Your form entries are stored in your WordPress database.
Simply adding a required consent checkbox with clear explanation should be good enough for you to make your WordPress forms GDPR compliant.