Why use a logo? I think it helps with recognition.
You’ve probably heard someone say, “I am not the best with names, but I never forget a face.” Well, to me the logo is a face of a business. At a glance, the logo helps the business become recognizable.
Here’s a few basic rules of thumb about logos:
- Logos need to go through updating. Just like a person needs a haircut or a new look from time to time, if you don’t update your logo, your business will appear out dated.
- Usually logos include stylized type and an icon to help give a clue about the industry, character of the company or a factor in its growth.
- Specific colors help to strengthen the branding. If you change colors of your logo with every use, you weaken the ability for people to recognize it in an instant.
I recently read an interesting post by Jeff Marsh for “popular bloggers” (I wonder what they mean by that!!) about free logo design. I suppose they will design a logo for the blogger if they get a review. I’m not sure, I didn’t use their services, but I did like the way they described the assembling of a logo.