How is marketing like a pot of coffee? It is that drip, drip, drip of the daily grind. Each morning, each afternoon, working the program. A little of this and a little of that.
There is no silver bullet in marketing. You just keep doing it. An event. A website. A brochure. An ad. A sponsorship. An award. A press release. A newsletter. An email. A coupon. A blog link. A friend’s recommendation. A trade show booth. A thank you note. A DVD video. A podcast. A networking event. A business card. A speech handout.
Where does your business get leads from? What makes a potential customer think of asking you “what is it you do?” or “Maybe you could help us with…” How do you manage your coffee pot? Do you have it set to drip, drip, drip? Or do you pour one cup (once a quarter) and expect it to draw a crowd for the next 3 months?
Maybe all your eggs are in the same basket. A direct mail piece or a trade show. Maybe you expect all your leads to come from those sales reps you’ve signed. Obviously some things work better than others, but it depends on your market, your business and your potential customer.
I think you’ve got to keep “walking the pot” as we used to say back when I waitressed in college. Keep the coffee coming.
When you’re doing the b2b marketing thing, often it’s a combination of about 5 or 6 things before you get that phone call or email that turns the process into high gear.
What do you think?
Links that inspired me this morning:
Keep on doing it even when you’re discouraged Thanks Yaro! You touched a nerve!
The Half Full book deal Terry – you got me thinking about the daily grind… in a good way.
Need ideas? Checklist- for marketing ideas This may help.