I’m a big fan of passive and active marketing. I’ve mentioned it before.

Here’s a marketing tactics question for you…

If you wanted to reach human resources managers in a 5 county area about a health fair to introduces services by a wellness company, what branding and marketing tools would you use?

Possible answer response:
Both direct one on one invitations as well as mass media type invitations. So you want to ask the people you already know directly as well as “get the word out” to people in general on the internet so that someone who is looking for what you have to offer. Here’s a brief example of some of the tactics you could use:

  • Active Paper: Postcard mailing
  • Active Electronic: Email invitation with web page
  • Passive Internet: Website announcements
  • Social media: Twitter tweets
  • Social media:LinkedIn status updates
  • Social media:Facebook event notifications
  • Passive electronic and paper: Media Press Release

Central Wellness, a division of LifeCenter Plus, will be hosting a health fair for individuals who are responsible for decisions affecting employee health on March 28 from 11am to 2pm at 5133 Darrow Road, Hudson, Ohio. Studies show that companies with successful worksite wellness programs experience lower healthcare costs, increased productivity, and decreased absenteeism due to illness and injury.

More than 25 exhibitors will be at the event on March 28 offering free samples, giveaways and door prizes. The health fair expo features cooking demonstrations from a chef who specializes in creating healthy meals, free massages, a hand paraffin wax exhibit as well as the opportunity to learn more about the new trend of wearable technology.

Lunch will be provided to those who RSVP by calling 330-655-2377 x 137 or emailing gguerriero@lifecenterplus.com by March 17 and reserving their place.

Information will also be available about how companies can receive up to $15,000 from the State of Ohio as a Wellness Program Grant. For a company to qualify for health care discounts and a wellness program grant, they must meet specific criteria. Central Wellness specializes in helping Northeast Ohio companies navigate the specific requirements needed to allow them to qualify.

Run by health coaches and exercise physiologists, Central Wellness is encompassed with on-call registered nurses and certified health and fitness professionals who are all trained as wellness specialists. Central Wellness utilizes specially designed programs from WellSource, a leader in Health Risk Assessment technology that analyzes biometric and health risk appraisal data.

About Central Wellness
Central Wellness helps companies in Northeast Ohio achieve lower health care costs and improve their employees’ health. They provide screenings to identify health risk factors, develop programs to address risk factors and measure progress creating healthier workplaces. A division of LifeCenter Plus, the organization is located at 5133 Darrow Road, Hudson, Ohio. For more information call 330-655-2377 x 137 or email gguerriero@lifecenterplus.com or visit www.lifecenterplus.com.

What tactics would you use instead?

How Should You Market a Health Fair and Expo to HR Managers?