Here are some powerful online marketing resources for do-it-yourself branding and marketing:
How to Get Free Publicity - a Squidoo lense by Joan Stewart, the Publicity Hound. She’s got tons of great ideas for anyone who’s trying to increase traffic and develop a publicity machine to build awareness.
I particularly like her new ideas on how to use […]
Green Sea Turtles
Originally uploaded by davidagalvan
The word “sustainability” has become a strong new buzzword the last year or so. I’m seeing it in the green movement, business models and even in executing a marketing plan.
After creating a marketing plan — (you know a little strategy about who you want to attract, what you want […]
Here are some low cost/no cost marketing ideas in an ebook from Sam Decker. Great for start-ups and guerilla marketers. Hat tip to Brand Autopsy via the Branding Blog by Brand Identity Guru
I think what I like the best is the way the content is delivered: it is embedded into a visable PDF that you can download, […]
This afternoon, when the day starts to slow down about 3 pm, grab your marketing materials and take an quick inventory of your tools:
brochures
power point presentation
business cards
letterhead/envelopes
flyers, rack cards
pocket folder
direct mail follow up letter template
holiday “thank you” letter
postcards
articles, press clippings
press releases
promo ad specialty give aways (pads of paper with your logo, pens, magnets, mugs)
print out […]
by Measuring Your Headlines!
My friend Deborah Brown at Websites People Read let me know about a clever measurement tool at Advanced Marketing Institute for headlines that helps you to get the most out of your headline. It assigns scores to your headline based on its emotional, intellectual and spiritual appeal. I tried one of my […]
