How Social Are the Top Brands?

by Chris Brown on Thursday, February 16, 2012

I enjoyed this infographic but kept wondering, where is Facebook as a brand in all this? Aren’t they considered one of the top brands by now?

Maybe the author of this infographic, sociagility just considers Facebook a medium instead of a brand? See the infographic at their website.

I’m also surprised that Blackberry is considered number 5.

Your thoughts?

{ 2 comments… read them below or add one }

Niall Cook February 18, 2012 at 10:13 am: Hi there. Glad you enjoyed it.

As the author of the infographic, I can explain very easily why Facebook (or any other brand) isn’t included. It’s simply because – as per the methodology description – we didn’t choose the top 50, but relied on existing (and well regarded) rankings of the world’s most valuable brands, from Interbrand and Millward Brown.

Niall Cook, Co-founder, Sociagility
Chris Brown February 18, 2012 at 12:26 pm: Niall:

Thank you for the explanation. That makes sense. I guess I was more surprised that Facebook isn’t a most valuable brand yet.

Thanks again!
Chris