The big news from a branding and marketing standpoint this morning is that Microsoft is buying LinkedIn for $26 Billion.
I think that the “Business Social Media” platform is about to have some major changes, even though the press release insists that everything will remain independent.
LinkedIn boasts 400 million members worldwide and MicroSoft is claiming mobile and cloud. Obviously LinkedIn has what Microsoft has wanted for a long time: a strong social media platform that is filled with business people around the world.
A joint company conference call today, at 8:45 a.m. Pacific Time/11:45 a.m. Eastern Time will be available via webcast at https://www.microsoft.com/en-us/Investor to find out more.