Before you jump on the social media bandwagon, take a look at Tim Ho’s PowerPoint Social Media Basics For Executives. View more documents from Tim Ho.
My Key Marketing Take-Aways:
1) Strategy vs Tactics
2) Word of Mouth vs Advertising
3) Dead magazines (one way communications): page 12
4) Research implications page 15
What is your take-away from Social Media Basics For Executives?
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