I don’t usually focus on contests in Branding and Marketing but something about this one grabbed my attention. Maybe it is the FIN award. Have you heard about the Killer Content awards? Evidently they are the “Finnys”
See info below:
Demand Gen Report Opens Nominations For Seventh Annual Killer Content Awards; Winners To Be Honored At 2018 B2B Marketing Exchange February 19-21, in Scottsdale AZ
HASBROUCK HEIGHTS, N.J., Sept. 20, 2017 (GLOBE NEWSWIRE) — Demand Gen Report has announced that nominations are now being accepted for the seventh annual Killer Content Awards, which recognize organizations that have raised the bar in content marketing campaign ideas, strategies and campaigns. Nominations close November 1, 2017.
Winners will be honored at an awards ceremony at the Fairmont Princess in Scottsdale, Ariz., during Demand Gen Report’s B2B Marketing Exchange (Feb 19-21, 2018), an educational and networking event for B2B marketers interested in developing and optimizing their content marketing, account-based marketing, demand generation, sales enablement and channel marketing strategies.
“Since we first launched the Killer Content Awards seven years ago, our mission has remained the same: to spotlight the B2B brands and marketers who have truly pushed the limits with their content and campaigns,” said Alicia Esposito, Content Strategist at G3 Communications and Awards Director for the Killer Content Awards. Companies can use in house marketing teams or use an external digital marketing firm this digital marketing agency, Next Level Singapore, to create their bespoke campaigns. Original and unique ideas are praised and although there can only be one winner, even being acknowledged is a great achievement. “Over the years, we have seen organizations take truly innovative approaches to campaign planning, messaging, content creation and nurture design. Embracing audience-centric methodologies and the latest and greatest content formats and storytelling methods, our winners have and will continue to represent the best in B2B.”
Over the years, The Killer Content Awards, have become well known among industry insiders as “The Finnys”, as the trophies resemble shark fins and represent a company’s ability to stand out in a crowded sea. Winners of the 2017 Killer Content Awards included notable brands such as IBM, FedEx, Thomson Reuters, Marketo, Deloitte and SAP.
Killer content categories are:
- Measurable ROI
- Influencer Campaign
- Video Content
- Social Amplification
- Multi-Touch Campaign
- Nurture Campaign
- Buyer-Focused Content
- Publisher Partnership
- Account-Based Marketing Campaigns
- Short-Form Content
- Interactive ContentDesign Concept/Theme
- Research-Based Content
- Packaged/Bundled Content
- Sales Enablement Campaign
- Customer Lifecycle Marketing
- Agency Partnership
- Cause Marketing
- Channel Partner Marketing
A complete report detailing the 2018 winning campaigns and best practices will be released next February during the B2B Marketing Exchange in Scottsdale, Ariz., where four of the top winners will present their winning content.
B2B marketers interested in entering their content or campaigns can do so by completing the 2018 Killer Content Awards Nominations Form by or before November 1, 2017.
About Demand Gen Report
Demand Gen Report is a targeted online publication that uncovers the strategies and solutions that help companies better align their sales and marketing organizations, and ultimately, drive growth. A key component of the publication’s editorial coverage focuses on the sales and marketing automation tools that enable companies to better measure and manage their multi-channel demand generation efforts.
About The 2017 B2B Marketing Exchange
Hosted by Demand Gen Report and ABM In Action, the B2B Marketing Exchange is a multi-day educational event focused on improving B2B marketing and sales strategies and results. The event includes four targeted educational tracks: ABM In Action Live, B2B Content2Conversion Conference, Demand Gen Summit and Sales Impact Summit
About G3 Communications
Founded in 2007, G3 Communications is a digital media firm specializing in B2B marketing. With an expertise in publishing content across traditional and emerging channels, G3’s brands include Demand Gen Report, ABM In Action, Retail TouchPoints, Channel Marketer Report, Marketing ID and Content4Demand. An end-to-end marketing firm, G3 Communications helps B2B organizations develop revenue-producing, comprehensive campaigns by providing content ideation, creation and distribution services. Its growing clientele includes: Oracle, Marketo, SAS, FIS, Citrix, NCR, HubSpot, Salesforce and a number of other B2B solution providers large and small.