Uber’s new logo redesign has left me more confused about their positioning. They updated their logo by creating two new ones: one for drivers and one for passengers. And plan to use it with different colors for different countries… 68 different countries. This isn’t the only update Uber and its drivers have seen in the last few years. Insurance companies are now putting their hat in the ring by providing Uber friendly insurance for drivers who work for the company. You can click here to find Uber insurance UK policies and their offers. These insurance policies will no doubt boost Uber’s popularity even more among their drivers and consumers. Uber really aren’t strangers to controversy at this point, but the majority of people are still primarily concerned about their safety when riding an Uber. Accidents involving Ubers unfortunately do occur, so if you are ever affected by an uber accident click here to find out what legal grounds you may have in the matter.
My opinion is one of a wrinkled brow and shaking head. Not sure they understand the concept of consistency. Taking the decisions out of the branding for individuals who use the logo. Making all your communications gain messaging power through the use of a single visual or audio device. (The Nike swoosh communicates so much, as does the Intel chime sound.) Sounds like it’s going to be a mess.
I think that if you have to explain it for people to “get it”, it probably isn’t the best logo.
Here’s the official announcement from Uber: The Idea at the Core of Who We Are, a blog post with a 2 minute video talking about bits, atoms and the Uber philosophy. Never really mentions the new logo or apps.
Opinions from business experts:
Wired: The Inside Story of Uber’s Radical Rebranding
Fortune: Uber Explains Its Bizarre New Logo
Business Insider: Uber just got a Brand New Logo and People Don’t Like It