Powerful Marketing Resources to add Horsepower to Your Branding Efforts

Here are some powerful online marketing resources for do-it-yourself branding and marketing:

How to Get Free Publicity  - a Squidoo lense by Joan Stewart, the Publicity Hound.  She’s got tons of great ideas for anyone who’s trying to increase traffic and develop a publicity machine to build awareness.
I particularly like her new ideas on how to use […]

1 Comment

Maintaining Sustainability in Marketing and Branding

Green Sea Turtles
Originally uploaded by davidagalvan
The word “sustainability” has become a strong new buzzword the last year or so. I’m seeing it in the green movement, business models and even in executing a marketing plan.
After creating a marketing plan — (you know a little strategy about who you want to attract, what you want […]

2 Comments

New Reads: Branding and Marketing Books

One great thing about having a popular branding and marketing blog is receiving branding and marketing books through the mail to read and review.
I’m behind in my reading — I’ve jumped in and starting reading/skimming each of these, but not ready to write the reviews quite yet.

1 Comment

193 Low Cost Marketing Tactics

Here are some low cost/no cost marketing ideas in an ebook from Sam Decker. Great for start-ups and guerilla marketers.  Hat tip to Brand Autopsy via the Branding Blog by Brand Identity Guru     
I think what I like the best is the way the content is delivered: it is embedded into a visable PDF that you can download, […]

No Comments

Learn. Share. Evolve. It’s My Personal Mission Statement

“Why do you write at Branding & Marketing?” I’ve had several friends ask me why I bother.
There are a lot of logical reasons, but behind it all is the passion for the subject.  I used to call it “fun”… but that word is too light-hearted, almost silly.  Passion has a deeper, more intense feeling than […]

3 Comments