Posted by Chris Brown on May 11th, 2008 in Brand, Branding, Call to Action, Marketing, Viral Video, Websites, tactics
Here are some powerful online marketing resources for do-it-yourself branding and marketing:
How to Get Free Publicity - a Squidoo lense by Joan Stewart, the Publicity Hound. She’s got tons of great ideas for anyone who’s trying to increase traffic and develop a publicity machine to build awareness.
I particularly like her new ideas on how to use […]
Posted by Chris Brown on May 9th, 2008 in Branding, Call to Action, Marketing, marketing plan, tactics
Green Sea Turtles
Originally uploaded by davidagalvan
The word “sustainability” has become a strong new buzzword the last year or so. I’m seeing it in the green movement, business models and even in executing a marketing plan.
After creating a marketing plan — (you know a little strategy about who you want to attract, what you want […]
Posted by Chris Brown on April 24th, 2008 in Branding, Branding Blogs, Marketing, Marketing Blogs
One great thing about having a popular branding and marketing blog is receiving branding and marketing books through the mail to read and review.
I’m behind in my reading — I’ve jumped in and starting reading/skimming each of these, but not ready to write the reviews quite yet.
Posted by Chris Brown on April 23rd, 2008 in Branding, Branding Blogs, Marketing, tactics
Here are some low cost/no cost marketing ideas in an ebook from Sam Decker. Great for start-ups and guerilla marketers. Hat tip to Brand Autopsy via the Branding Blog by Brand Identity Guru
I think what I like the best is the way the content is delivered: it is embedded into a visable PDF that you can download, […]
Posted by Chris Brown on April 22nd, 2008 in Branding, Branding Blogs, Marketing, Marketing Blogs
“Why do you write at Branding & Marketing?” I’ve had several friends ask me why I bother.
There are a lot of logical reasons, but behind it all is the passion for the subject. I used to call it “fun”… but that word is too light-hearted, almost silly. Passion has a deeper, more intense feeling than […]