Advertising has to get attention. These visuals are fun and attention getting, but I have to believe that they also are distracting to the drivers. And I’m not sure they are the most effective branding beyond getting attention. Your thoughts?
4 thoughts on “Visual Fun with Crosswalk Ads, But Does It Brand?”
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I love the Mr Muscle one! Very clever but yes they could potentially be dangerous when driving!
PS: The previous comment was from me!
PS2: I LOVE your new template!
I think the FedExKinkos is very cute but not close enough to their other brands to translate.
The middle one, I have no idea what it is so the answer would be a resounding no for the branding, a big, fat Yeah! for the idea though.
Mr. Clean I think definitely brands. The Mr. Clean icon is well know and the sparkling white stripe speaks to the product.
I think the lesson here is, be creative with your visuals, but make sure your cleverness doesn’t overshadow your brand.