Visual Fun with Crosswalk Ads, But Does It Brand?

by Chris Brown on Monday, January 28, 2008

Advertising has to get attention.  These visuals are fun and attention getting, but I have to believe that they also are distracting to the drivers.  And I’m not sure they are the most effective branding beyond getting attention.  Your thoughts?

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Thanks to Inventor Spot, Ads of the World
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{ 3 comments… read them below or add one }

Anonymous Friday, February 1, 2008 at 7:34 am

I love the Mr Muscle one! Very clever but yes they could potentially be dangerous when driving!

Lolly Friday, February 1, 2008 at 7:35 am

PS: The previous comment was from me!

PS2: I LOVE your new template!

Jann Friday, February 1, 2008 at 2:44 pm

I think the FedExKinkos is very cute but not close enough to their other brands to translate.

The middle one, I have no idea what it is so the answer would be a resounding no for the branding, a big, fat Yeah! for the idea though.

Mr. Clean I think definitely brands. The Mr. Clean icon is well know and the sparkling white stripe speaks to the product.

I think the lesson here is, be creative with your visuals, but make sure your cleverness doesn’t overshadow your brand.

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