Visual Fun with Crosswalk Ads, But Does It Brand?

Advertising has to get attention.  These visuals are fun and attention getting, but I have to believe that they also are distracting to the drivers.  And I’m not sure they are the most effective branding beyond getting attention.  Your thoughts?

image008.jpg

bin-your-butts.JPG

Thanks to Inventor Spot, Ads of the World
image010.jpg

Author: Chris Brown

Business owner operating a marketing consulting firm. Online Publisher. Keynote Speaker.

4 thoughts on “Visual Fun with Crosswalk Ads, But Does It Brand?”

  1. I think the FedExKinkos is very cute but not close enough to their other brands to translate.

    The middle one, I have no idea what it is so the answer would be a resounding no for the branding, a big, fat Yeah! for the idea though.

    Mr. Clean I think definitely brands. The Mr. Clean icon is well know and the sparkling white stripe speaks to the product.

    I think the lesson here is, be creative with your visuals, but make sure your cleverness doesn’t overshadow your brand.

Comments are closed.