I could fill up several books with what I learned at SOBCon’07 but here’s the Cliff notes version:
1) I made the Right Choice to Go To SOBCon ’07 — You know that great feeling you get when you have an “ah ha” moment? Ever have about 50 of those in one day? That was what it was like for me to attend SOBCon’07. That’s a very cool thing!! Yes, it was Mother’s Day weekend. Yes, I had a million other things I “should” have been doing. But I am SO GLAD I was there. And I can’t wait for next year.
1) Relationship Marketing is alive and well. It was the past and is going to be SO much of the future. Just because we’ve got a self publishing tool, it doesn’t replace the actual relationship with a real person. Long really good blog rolls are created one person at a time. Building a relationship with “bloggers” means building a relationship with people. Blogging is just a tool like a business card, website, television advertising, catalog, sell sheets or trade show booths are a tool… but a very cool tool, indeed!
No it’s not a typo. They are both number 1!
Here’s what else:
- It reinforced somethings that I think I’m doing right like: write about your passion, add a photo, create subheads, and link out. Definitely want to make it a priority to switch to word press (thank you Tony D. Hawk and Lorelle!)
- I need more and less: More simple graphics. Less wild widgets. And I’m gonna stop calling myself a blogger. I publish articles. Many of them. On the internet. In one place. Here’s the address…. (Thanks David!)
- To write conversationally, write like that little voice in your head. Short sentences. Words. Phrases or just thoughts. It’s more intimate. Get away from the “corporate brochure speak” that I usually do. (Thanks, Liz!)
- I love Christine Kane’s music and keep playing that one song that I call “LEAP AND THE NET WILL APPEAR” over and over. (It’s really called Right Out of Nowhere.) Thank you for its inspiration!!
- I need to give podcasting another shot. Many people are audio learners. Other’s like to download podcasts into their MP3 players and listen while they exercise, commute or mow the lawn. When I do, I’ll spend more time on the headline. And use Skype for interviews. (Thanks Ben!)
- Write the plan down. (Gosh, how many times do I say that to my clients!!) Make a checklist for each post, each subject. Comment more. Extend the conversation. Ask a question, but better yet, start a conversation. (I forget who said this, but I think it’s Mark Goodyear from Good Word Editing. So, Thanks Mark! )
But most of all — It’s all about community: Sending a quick shout “Hi” to all my new friends that I met at SOBCon ’07.
So, what did I forget? Send a comment if you summarized SOBCon ’07 too and I’ll link to you .