Recently Ralph Cutcher of Brick House Partners shared an insight with me that might actually qualify as THE SILVER BULLET of strategic marketing. Ralph and I met because worked together, but separately (for the same company, just not at the same time.) This is from an email he sent me:
“I was recently talking with a good friend who I often use as a sounding board. We were discussing Brick House Partners plans for 2009 and I got carried away telling him all the great strategies revealed in our business plan. He listened and then said: “Ralph, I think the strategy you need this year is scratch harder! Do it against your business’ vision and values, but just scratch harder”. My translation is: Work 10% harder in a focused manner. I believe his advice is good for many businesses this year.”
Good advice, Ralph!!
But after I started thinking about it… simply working harder isn’t going to make 2009 a banner year… It’s going to take having the right people in the right place as well. (Doesn’t that sound like bus analogy from Good to Great by Jim Collins?) But I think it’s right.
Just working harder isn’t enough. But it is very very important. I bet Ralph would agree since he’s involved in getting the right fit to happen in companies during the hiring process.
Â In 2009 things are more competitive than ever before in the marketing world. Brick House Partners is a boutique marketing & advertising focused search firm that connects companies and great marketing/advertising talent based on fit.
Creative Commons image courtesy Flickr member MonkeyC.net