Graphic courtesy the Outstanding Club’s website
Have you ever tried to write an “About Us” page for your website? Really worked on your “elevator speech” or “30-second commercial”? How about a mission statement for your business, your church group, a volunteer group or even yourself?
If you have, you know that crafting a “personal mission statement” is […]
One speaker whose thoughts really stood out to me at SOBCon ‘08 Masterminds & Models Saturday session was Brian Clark of Copyblogger.com. Some of my notes:
“People ignore advertising, but look for content.”
“The word blog will fade into the background”
I don’t consider myself “a journalist, I’m an entrepreneur and marketer”
It’s about the right product/service, to the right audience with […]
Balancing short term and long term marketing objectives can be a struggle for a small business. Here’s an idea for stretching your marketing dollar.
When cash flow gets tight, many small businesses look for ways to “find more money” in their current expenses. Smart business owners know that by cutting the marketing budget in the short term, they will […]
What’s the focus of your business, your services, your products or your blog?
If you can’t offer an answer with just a word or two, or you hesitate because you carry 2 or 3 business cards… you may be finding that your not being as effective, successful or fulfilled with your progress as you would like […]
Did you hear today’s morning news about JPMorgan Chase buying Bears Stern for $2 a share in a hasty deal put together and finalized on a Sunday evening?
I think that this makes it tough for the other large financial institutions to maintain their market capitalization and maybe even their market share.
In the course of just minutes, I heard […]
