Do You Need to Refresh Your Company Logo?

by Chris Brown on Monday, September 17, 2012

Are you working on a logo redesign for your brand? If so, you’re probably trying to balance a variety of challenges:

  • Keeping your logo fresh without losing your brand identity.
  • Making changes minor enough not to alienate your brand fans and users, but significant enough to make the needed difference that warrants the investment of time, effort and money.
  • Taking the time to research your changes with your target market, and not relying on just opinions of friends and family.

ebay: After 17 years of the ebay logo, ebay has announced a refresh to their logo. Do you think that the new logo that rolls out next month meets the challenge? 

Please leave your thoughts in the comments below:

I find that comparing how other leading brands have refreshed their logo helps to identify what is “worth it”. You may find it helpful to look at this example of how 60 companies refreshed their brand. It’s a full collection of corporate logos that have been updated.

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