How many of us have been charged with making something “big… really big” and how to make the campaign catch on in a grass roots way?

Most recently the huge success of the Ice Bucket Challenge has marketers everywhere trying to help make their social media marketing ideas catch on and spread like a bad cold.

(Okay, so maybe a bad cold is a bad analogy! How about a yawn)

While word-of-mouth advertising seems like the best (free, viral and credible) kind, it’s easy to miss a step and end up with your foot in your mouth.

This recent infograph from “Best Marketing Degrees” offers some do’s and don’ts for those marketers who are trying to take their social media marketing campaigns up to the next level and into big numbers:

Viral Marketing
Source: BestMarketingDegrees.org

Hat tip to Liyonala David for sending me the link.

Going Viral with your Social Media Marketing