When I discuss blog marketing with business professionals, questions arise:
“How many clients have you got from blogging?” “Is it worth the time and effort?” “Are you even sure if anyone is reading it?”
To me, blogging is a whole different animal. A blog extends the conversation. Here’s my responses to each question:
“How many clients have you got from blogging?” Most [...]
Seeing a political message on TV or your computer is one thing. Reading a clear message on the chest of someone you know is a whole different message.
Much more personal than mass TV or even targeted internet advertising, these human billboards convey the personal endorsement of those who wear the message.
CafePress created a clever viral [...]
Interesting comments over at Alan Weiss’s Contranian Consulting site with lots of discussion following a controversial post. Alan is the consultant’s consultant, but he really hit a nerve with this one.
Reading the comments is a great example of web2.0 and social media in action! The comments start with Seth Godin jumping in first and [...]
I found 8 ways that I use social media in my branding and marketing business:
To find where one of my past business buddies went to work, double check a spelling of a name for a potential new client and see who else they may know that I know - LinkedIn
To learn how to install Lame with Audacity (convert [...]
The Age of Conversation ‘08 will be published next month and I can hardly wait. I’m looking forward to its release for several reasons – Well, actually 237 reasons– That’s how many authors contributed to this collaborative book!
The Age of Conversation ‘08 explains how to take the next step with Web2.0 and make it meaningful for you, your [...]
Are you writing and marketing your book?
Those who haven’t written a book often think that the writing is the hard part. Those who have written a book know that the work just begins when the book is finally published.
Authors: take heed of the launch strategy of Tammy Lenski. Tammy really understands the power of connectedness and community in [...]
Beyond all the fancy marketing techniques of SEO and Web2.0, all the competitive analysis and regression plotting — isn’t the best marketing of all when a friend tells you to try something because they liked it and thought you might too?
Two different posts inspired me to write about “word of mouth” this morning:
Why Conversational SEO [...]
I love messages that make me smile in the way they are communicated. Perhaps you do too. There are several message generating websites that can help you deliver a message with a unique twist.
Here are a few I especially like:
Geo Greeting - Using Google Earth buildings to spell out letters
Redkid.net - Many choices of sign [...]
Facebook’s gowing popularity seems to have stalled, but definitely leads that of LinkedIn. In fact LinkedIn is just a blip on the radar of Google Trends when compared to the popularity of Facebook and MySpace.
If you are using Facebook as networking tool for business, I suggest you take a look at these links: Lee Aase at Social [...]
There is no doubt that a fun flash video of dancing elves that you can customize with faces and audio voice makes a powerful viral video.
If you haven’t seen this yet, it’s worth the upload. http://www.elfyourself.com/
Branding & Marketing is designed for business professionals with an interest in branding and marketing. Information about building awareness. Links [...]
Who do you think is a key target market for the product “I Can’t Believe It’s Not Butter”?? — Probably women of a certain age group who love to send links & hoot over silly Internet stuff?
Well, if so, the makers of I Can’t Believe It’s Not Butter hit a home run with their Kitchen [...]
Public Relations professionals know that the whole world of PR has had a dramatic shift to the internet in recent years. To brand and market a business, a PR home run is not necessarily getting the big story published in the newspaper/magazine anymore. More important is getting the story picked up all over the internet [...]
Along with advertising, PR and promotions, I believe that there is a fourth category of marketing that is growing faster than any of the other three: Viral Marketing.
I suppose that’s nothing new to those of us who blog daily, but many mainstream marketers still don’t believe it.
Here’s what prompted today’s post about viral marketing.
This morning [...]
We all know that the internet has had a huge impact on the media. This report presented by Lee Rainie, Director of the Pew Internet and American Life Project, today at the Washington Web Managers Roundtable really brings us face-to-face with that reality. I guess I knew that on-line news had grown and the National [...]
