Here are a few ways that I’ve noticed really boost the numbers of people who either read an individual article or actually subscribe either via email or by using a feed reader to view the RSS feed.
Write about a popular topic of interest to your target reader – I guess this should go without saying, because it is so obvious. Good content will attract readers.
Quote other experts in your field and link back to them. – Some of my favorite people to quote in marketing blogs are Drew McLellan and Jean Gianfagna, to name just a couple. I know my readers would be interested in what they say and vice versa.
Be a guest author on a blog that has similar content to your own. Sometimes it makes sense to have a guest author. I usually like to interview the people that I think my readers want to hear from — rather than give full reins to someone else, because I have to interject my opinion (can’t help myself!!)
Syndicate your blog. This would mean add your blog’s feed to the other sites that compile content. For instance, Alltop is a site that compiles blogs into categories, making it easy for the reader who wants to find new blogs to read about a certain topic. Or for instance my blog has a feed into some other online blogs after I have submitted it. It can be as easy as submitting the feedburner link of your blog RSS to a magazine type blog or directory that syndicates the content and then just put something like like this in a blog article: “I confirm the subscription of this blog to the Paperblog service under the username chrisbrown” and then the compiler won’t get in trouble for scraping content without permission.
Submit your blog to blog directories. My Blog Log. Technorati. Fuel my blog. Blogs on Blogged.
Being able to get found is the trick.
What other suggestions should I have made? I’m sure you have an idea. Please leave it in the comments below. Thanks!