12 Years Blog-a-versary!

Happy blog-a-versary to Branding & Marketing!

How could it be 12 years have gone by for this blog? February 2006 was a long time ago.

My first blog post was about the caveman FedEx Super Bowl ad.

I enjoy watching the Super Bowl for the ads with my family

I remember thinking about starting a blog for at least a year or two before I actually did. Would I have enough ideas to keep it going? How would I figure out all the technology like which hosting service to use? My friend used Severe Dedicate M247 maybe I should learn more about them? Would I like doing it? How often should I blog? What to blog about? How long should it be? Where can I find images? How can I make it look cool? I had so many questions at first and was pretty hesitant to jump in both feet.

I didn’t use my name or photo at first. Just my company logo. It wasn’t until someone thought I was a “him” that started using my photo and real name.

Although I don’t write 3 or 4 times a week anymore, I still find it helpful and satisfying to put thoughts out here. I enjoy reading the comments and helping new bloggers too.

If you’re a long time reader, thanks for following along. And thanks especially for leaving comments. Building community is certainly a big part of blogging.




Building a Blog – A Checklist for Success

bloggingAfter Google’s announcement that they would give priority to responsive, mobile friendly websites when someone searches from a website, I’m seeing more small business owners rely on WordPress for their content management software.

With WordPress comes an opportunity for a company blog. Many may find the concept of blogging to be a bit overwhelming and intimidating.

Let me guess. You are smiling. Either in agreement or otherwise. If you’re a blogger, you know the self discipline it takes to create, evaluate, proofread, monitor links and keep it updated. If you’ve tried to blog, you know the challenge of learning and making decisions. And if you’ve never tried it, but just read blogs, maybe you feel, “how hard could it be?”

Mike WallagherFor those who are ready to get started, I have a treat for you. Here’s a tool that will help you. Mike Wallagher’s How to Start Blogging guide. He claims that it has helped to launch 9,500 blogs.  And maybe so.  He has a very complete guide to help someone who is trying to navigate the world of the blog.  And that often describes a do-it-yourselfer Small Business Owner.

Mike approached me about adding his guide to my list of resources, which I plan to do. But I also felt that it warranted a full blog post of it’s own. After all, if so many small business owners are trying to start their own blog, they’re no doubt trying to make all those decisions for the first time. And Mike’s guide can help!

If you’ve used Mike’s start blogging online guide, please leave a comment below to let me know what you’ve thought of it.


To Accept Advertising … And Guest Authors… or Not?

Every day I get hit with questions from potential advertisers and potential guest authors.

“Are you interested in running advertising on your blog? Are you interested in a guest post?”

I tend to answer all of these questions the same kind of response…

It’s just I don’t believe that you, the reader, once to see advertising or wants to read a guest post.

Am I wrong?!? I’d like to hear your opinion in the comment section below. Let me know if 1)how you feel about accepting advertising on this blog or 2) how you feel about guest authors on this blog.

Bottom line: would unsubscribe if/when you saw a guest post and/or advertising?

I’ll be interested to read your comments — and thanks in advance for leaving a comment! You don’t have to login with the website or even leave your real name, if you are too shy to do that.

But I would repeat appreciate a response. Thanks!!

Three More Blogging Resources Following the KNOW Panel on Social Media

Speaking about how to use a blog to build your company's branding and marketing on lineEarlier today I was part of a panel discussion about social media where I was asked to focus on blogging for building business. Blogging and social media seem to go hand in hand with bloggers using social media platforms to promote their blog posts. Both platforms are great ways to reach an audience and build a following around a brand or business. This partnership is something that businesses have found to be very useful in this digital age. Social media has proven itself to be a formidable way of reaching customers and engaging with a potential audience. There are tools – see https://jonathonspire.com/best-instagram-bots/ – that assist with this engagement.

There was a large turnout of women business owners, executives and business professionals, all asking questions about the challenges of marketing using social media.

During and after the presentation a few more resources were suggested for business professionals who want to brand and market their company with a blog. I thought this might be a good place to share them.

Thank you to the Knowledge Network of Women (KNOW) in the Akron Regional Chamber for hosting the event.