Most business professionals have a working knowlege of marketing, but some are less sure about the ins & outs of branding.
I was lucky enough to learn the branding world during my 14 years in the toy industry by working on brands like G.I.Joe, Transformers, Playskool and Little Tikes. I even created the first [...]
How do you measure Brand Awareness? How can you find out how much awareness your target market has of your company’s brand? Some people call this top of mind awareness.
There are 3 important steps. First screen the people who are answer to make sure they are in your target market. And you know which part [...]
I found 8 ways that I use social media in my branding and marketing business:
To find where one of my past business buddies went to work, double check a spelling of a name for a potential new client and see who else they may know that I know - LinkedIn
To learn how to install Lame with Audacity (convert [...]
Yesterday during a new business meeting, I was again reminded that it’s too easy for marketing to live in the analytical side of the brain — especially when buying decisions are often made in the emotional side of the brain.
I regularly read Brain Based Biz by Robyn McMaster and Brain Based Business by Ellen Weber [...]
businessweek
Originally uploaded by cmcbrown
This week BusinessWeek magazine Beyond Blogs focuses on an update from their cover story in 2005.
Our 2005 Cover Story, “Blogs Will Change Your Business,” is still widely read online and off. But frankly, we underestimated the vast universe of social media and the ever-widening implicaitons for business. An update.
So what does this mean [...]
Just this past week two different people have asked me: How do I get started blogging? Do you have any resources to share? If marketing has moved into the Web 2.0, how do I establish the conversation? What’s the best way to brand my company on the internet with a blog?
I am happy to share [...]
Perhaps your business celebrates an anniversary this year? An online searchable timeline could be just the thing to spice up your celebration!
You may want to try www.dipity.com to create the timeline. Here’s my attempt to document the growth of Branding & Marketing from a blogspot entry, through different milestones, up to today’s post.
Thanks to Seth’s Blog [...]
One speaker whose thoughts really stood out to me at SOBCon ‘08 Masterminds & Models Saturday session was Brian Clark of Copyblogger.com. Some of my notes:
“People ignore advertising, but look for content.”
“The word blog will fade into the background”
I don’t consider myself “a journalist, I’m an entrepreneur and marketer”
It’s about the right product/service, to the right audience with [...]
I was at SOBCon ‘08 in Chicago this weekend and have met some amazing people!
Decided I couldn’t avoid Twitter anymore. I’m at http://twitter.com/cmcbrown
The session Saturday was so packed full of ideas that inspired me and lightbulb moments that my brain was numb by the close of the session.
Here are highlights from Chris Garrett from Chrisg.com
Chris [...]
SOB Con ‘08 at the Orb!
Originally uploaded by cmcbrown
SOB Con ‘08 at the Orb on Friday May 2nd before the boat ride.
(Back left to right) Stephen Smith, Erik Potter, Susan Quandt, Tim Johnson
(front left to right) Chris Brown, Stephen Hopson, Phil Gerbyshak
Although the weather looks nasty for the boat ride tomorrow in Chicago, I’m really looking forward to reuniting with the Successful and Outstanding Bloggers at the SOBCon ‘08 event.
A shout out to all the SOB Con’08 attendees:
Cliff Atkinson
Shashi Bellamkonda
JJ Betts
Chris Brown
Chris Brogan
Harry Brooks
Anita Bruzzese
Dave Bullock
Mark Carter
Brian Clark
Tom Clifford
Valerie Combs
Chris Cree
Lisa Cree
Thomas [...]
Maybe this seems so obvious. The goal of your marketing should be increase sales. Or the goal should be to build awareness. Or the goal should be to define the brand. Or the goal should be to find the RIGHT end user. Or help the right end user find you. Or make it easy for [...]
One great thing about having a popular branding and marketing blog is receiving branding and marketing books through the mail to read and review.
I’m behind in my reading — I’ve jumped in and starting reading/skimming each of these, but not ready to write the reviews quite yet.
Here are some low cost/no cost marketing ideas in an ebook from Sam Decker. Great for start-ups and guerilla marketers. Hat tip to Brand Autopsy via the Branding Blog by Brand Identity Guru
I think what I like the best is the way the content is delivered: it is embedded into a visable PDF that you can download, [...]
“Why do you write at Branding & Marketing?” I’ve had several friends ask me why I bother.
There are a lot of logical reasons, but behind it all is the passion for the subject. I used to call it “fun”… but that word is too light-hearted, almost silly. Passion has a deeper, more intense feeling than [...]
