Category Archives: Branding Blogs

Building a Blog – A Checklist for Success

bloggingAfter Google’s announcement that they would give priority to responsive, mobile friendly websites when someone searches from a website, I’m seeing more small business owners rely on WordPress for their content management software.

With WordPress comes an opportunity for a company blog. Many may find the concept of blogging to be a bit overwhelming and intimidating.

Let me guess. You are smiling. Either in agreement or otherwise. If you’re a blogger, you know the self discipline it takes to create, evaluate, proofread, monitor links and keep it updated. If you’ve tried to blog, you know the challenge of learning and making decisions. And if you’ve never tried it, but just read blogs, maybe you feel, “how hard could it be?”

Mike WallagherFor those who are ready to get started, I have a treat for you. Here’s a tool that will help you. Mike Wallagher’s How to Start Blogging guide. He claims that it has helped to launch 9,500 blogs.  And maybe so.  He has a very complete guide to help someone who is trying to navigate the world of the blog.  And that often describes a do-it-yourselfer Small Business Owner.

Mike approached me about adding his guide to my list of resources, which I plan to do. But I also felt that it warranted a full blog post of it’s own. After all, if so many small business owners are trying to start their own blog, they’re no doubt trying to make all those decisions for the first time. And Mike’s guide can help!

If you’ve used Mike’s start blogging online guide, please leave a comment below to let me know what you’ve thought of it.

Thanks,
Chris

To Accept Advertising … And Guest Authors… or Not?

Every day I get hit with questions from potential advertisers and potential guest authors.

“Are you interested in running advertising on your blog? Are you interested in a guest post?”

I tend to answer all of these questions the same kind of response…

It’s just I don’t believe that you, the reader, once to see advertising or wants to read a guest post.

Am I wrong?!? I’d like to hear your opinion in the comment section below. Let me know if 1)how you feel about accepting advertising on this blog or 2) how you feel about guest authors on this blog.

Bottom line: would unsubscribe if/when you saw a guest post and/or advertising?

I’ll be interested to read your comments — and thanks in advance for leaving a comment! You don’t have to login with the website or even leave your real name, if you are too shy to do that.

But I would repeat appreciate a response. Thanks!!

Three More Blogging Resources Following the KNOW Panel on Social Media

Speaking about how to use a blog to build your company's branding and marketing on lineEarlier today I was part of a panel discussion about social media where I was asked to focus on blogging for building business.

There was a large turnout of women business owners, executives and business professionals, all asking questions about the challenges of marketing using social media.

During and after the presentation a few more resources were suggested for business professionals who want to brand and market their company with a blog. I thought this might be a good place to share them.

Thank you to the Knowledge Network of Women (KNOW) in the Akron Regional Chamber for hosting the event.

 

Resources for Branding and Marketing with a Blog

Using a blog to brand and market with social mediaBusiness professionals who are branding and marketing their product, service or company have probably considered — or are already using– social media as a tool to help build awareness and tell the brand story.

Often the key aspect of social media — the blog– can be overlooked in the noise of Twitter, Facebook, Pinterest and LinkedIn.  Consider using the blog as the key component in your social media business marketing program.

It’s too easy to get caught up in the technology or the step-by-step how-to of social media.  Too often questions get focused on a tiny detail and what is really missed is the BIG PICTURE.

The blog needs to be the home base in the social media efforts with the other social media communication tools reaching out from there. It’s where your photos, videos and most important content resides. The posts on Facebook, tweets from Twitter and status updates should point back and lead back to specific posts and information on your blog.

It’s critical to focus on the WHY of social media — as well as the HOW from a strategic standpoint.  Here are several great resources for setting up your social media road map:

Focus on your brand first, before striking out with social media platforms
Brian Solis’ graphic offers a colorful array of social media marketing opportunities, but most importantly is the information in the center of the “peacock feathers”.  The core of the social media prism is the brand.

Ownership of the blog gives you control
You “own” the blog — a self hosted domain contains your content.  The posts and updates you do on other domains are not under your control.  The rules may change – and will change – so you need to keep your equity in your blog, and use the updates as a tool to communicate your blog.

Consider the elements of social media for a specific use
Take a look at the way Andy (from Orbit Media) has broken down the whole social media marketing into the content chemistry periodic table of content into one chart.

I love how he’s included the life of the media, how many words and what type of use.  Great advice to think about how to repurposing content as well.

Keep your blog as the center of your social media.
The blog is the center core of your social media marketing programs.  Nothing illustrates that as well as Mike Sansone in his dial8 program with 8 spokes coming from the blog hub.

Other posts that may help brand and market with a blog:

What blogging and social media resources have been really helpful to you in building your business? Please leave the URL in the comments below. Thanks!