HummingbirdsHmmm. For the last month Google has been using a new  algorithm update  to calculate the results in their search engine pages. They say it’s to improve the long string results of the consumer on a variety of devices.  They call it Hummingbird because it is “Fast and Precise!”

Perhaps they are just trying to keep search marketing firms on their toes.

What does it mean to you?

  • The keyword phrases that people use to retrieve your company’s website will be hidden
  • You won’t know which words people use to get to your website
  • Long tail strings should work better
  • More reason to focus on good content, good content, good content
  • Although this is certainly not new, it bears repeating: STAY AWAY from easy SEO link farms
  • Probably even more reason to have a blog on your website and add to it with good natural organic content about your subject matter

More to come about this from the experts, I’m sure!

Also in the news:

Forbes: Meet Hummingbird: Google Just Revamped Search To Answer Your Long Questions Better

If you have been doing SEO with great content, your keyword phrases will naturally fall into your copy and headlines, so your site will continue to come up in the search results.

Hummingbird Upgrade from Google Affects up to 90% of the Search Engine Results