Hmmm. For the last month Google has been using a new algorithm update to calculate the results in their search engine pages. They say it’s to improve the long string results of the consumer on a variety of devices. They call it Hummingbird because it is “Fast and Precise!”
Perhaps they are just trying to keep search marketing firms on their toes.
What does it mean to you?
- The keyword phrases that people use to retrieve your company’s website will be hidden
- You won’t know which words people use to get to your website
- Long tail strings should work better
- More reason to focus on good content, good content, good content
- Although this is certainly not new, it bears repeating: STAY AWAY from easy SEO link farms
- Probably even more reason to have a blog on your website and add to it with good natural organic content about your subject matter
More to come about this from the experts, I’m sure!
- The Search Guru: 8 Take-Aways from the Hummingbird Update
- Sagerock’s Sage Lewis on YouTube about The Hummingbird Update
- Search Engine Land: Hummingbird’s Impact On B2B Sites
Also in the news:
If you have been doing SEO with great content, your keyword phrases will naturally fall into your copy and headlines, so your site will continue to come up in the search results.